How To Steal Your Competitor's Ads On Facebook

I’m sure you’re all familiar with the Meta Ad Library.

Introduced in 2019, the Facebook Ad Library was established to enhance marketing clarity in response to criticisms over Facebook's role in election campaigns, following the influx of millions of dollars in political advertisements on the platform.

As, Marketers this was a goldmine. You can now see exactly what your competitors are doing on Facebook.

While this remains a super valuable tool for Marketers, one major issue was that any ad that are paused will no longer appear in the Facebook Ad Library.

Enter MagicBrief.

MagicBrief is the tool that I wish I built. Here are a couple of reasons why I love MagicBrief.

#1 - It can help you keep track of competitors.

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” - Sun Tzu, The Art Of War

Save all of your competitors ads under a collection and you can always keep track of your competitor’s next move.

Once it’s in your collection, you can go back and view historical ads. Even if the ads are paused.

What offers did they run during Black Friday Cyber Monday last year?

What kinds of creatives did they use on their most recent round of creative testing?

#2 - It can help you come up with new ad ideas

Staring at a blank page trying to come up with new angles?

MagicBrief has pre-populated thousands of ads from top advertisers on their Discover page.

All you need to do is to browse through them and save them to your collection.

#3 - Create briefs using these new ideas

Now that you have all the inspiration that you need, you can start creating Briefs and send them to your creative team.

Breakdown your briefs into its component parts and add in a script to make it easy for your video editor to create your next video creative.

This has been a game changer in upgrading our creatives and briefs for many of the brands that we manage.

You can check out MagicBrief here: https://magicbrief.com/